Ad Placement and the Movies
Perhaps you have seen some movies which features products that are very familiar to you. IF the product is a favorite or if you have something like it, then you get delighted seeing your favorite actor using it or eating it. There are many movies that have been used by product companies to do advertising in a very subtle way. Some advertisements can be praised for the subtlety, but other are plain outright advertising to the audience. It is said that there are indeed companies that go as far as paying directors and producers to feature their products in their films.
The movies below have given ad space to some products that are very familiar to us.
Ad space was given to AOL and Starbucks in the movie, Youve Got Mail. Without AOL in the film, there would be no story. Although just a comment made by Tom Hanks about the obscurity of Starbucks gave it is needed bit of ad space.
The most product placement made in a movie ever was in the film Sex and the City. Since fashion is a constant theme in the hit TV series, the movie featured dozens of fashion labels including Louis Vuitton and Chanel. Nike, U-Haul, Apple, and Marie Claire were also included in the hit movie.
In a scene in the movie E. T., Elliot is seen using Reeses Pieces to entice E. T. back to his house which made the Hersheys company reap much profit from. Using Reeses Pieces in the movie was perfect, but people saw the product and it became a hit in the grocery stores as well. This technique works in a very subtle way. You can discover more about how this technique can work.
In Adam Sandlers movie Little Nicky the ad placement was quite obvious. It was obviously an ad placement for Popeyes fried chicken with a K-mart space as well.
In the movie Waynes world, the most quotable quote is I will not bow to any sponsor. This movie provided the plot to advertise blatantly. It was clearly an advertisement for Pizza Hut when he opened a box while saying the famous line. In another instance, Wayne explains that he doesnt believe in selling out while eating from a bag of Doritos and drinking a Pepsi. And, Garth adds his own unsolicited opinion on the idea of selling out while wearing Reebok gear from head to toe.
There are many types of reactions when people see familiar products in the movies. Some dont care at all. Others felt it was done without taste. But there are those who cherish the familiarity. You can reach the worldwide audience with this method of advertising. If you find your product in a blockbuster movie, millions of people will see it.